There are many different digital tools and social networks available for bloggers, whether someone blogs about traveling or food, sports or fashion, there is a social network for everyone. Examples of social networks range from Facebook, YouTube, Twitter, and other blogs, to name a few. It is important to know the ins and outs of the tools available when making a blog post, such as tagging, search engine optimization (SEO) and search engine marketing (SEM), the read it later tool, and how to be anonymous.
Using other social networking sites within your blog is an important aspect of blogging because it allows readers to visit other sites that the blogger recommends, it gives readers the opportunity to visit new social media sites that they may not know about, and it also can show readers other blogs that the blogger may recommend for certain topics, like traveling or food. Also, posting videos from YouTube on a blog will make it more intriguing for the reader and can also be used when showing a tutorial video. For example, if someone is writing a travel blog, it might be a cool idea to show a video of efficient ways to pack a suitcase for a traveler who tends to over pack (aka me).
A cool way to use Twitter in a blog post about traveling would be to share a tweet about travel recommendations. People love to share their opinions on Twitter, so what better place to look for peoples travel opinions than on Twitter! Users can also follow Travel twitter accounts or they can look up trending topics about travel destinations. It is also a cool way to find out about destinations that you may not have known about, such as this place located in New Zealand that I have never heard of, but is now on my travel bucket list:
Other useful tools to use on a blog are tagging blog posts, SEO, and SEM. It is important to tag blog posts because it makes it easier for readers to find a blog post they are looking for when the blogs have tags. For example, if I were to write a blog post about traveling in Spain, I would want to tag travel, Spain, and anything else related to my blog post, such as hotel, transportation, and food. When I tag those topics in my blog post, I will hopefully get more readers and I will help readers plan their trip to Spain. The SEO and SEM are important tools to use when blogging because according to Blogging and SEO: A Relationship It Pays to Nurture, “search engines want to provide the optimal user experience for those typing queries into the search bars. To this end, they seek fresh, up-to-date content and websites.” Next time you want to write a blog post, be sure to explore these tools and incorporate them into your blog!