Ultramans, Ironmans, and Marathons

Guest speaker Valentí Sanjuan is well known for his passion for competing in ultramans (2), ironmans (10), marathons, and other extreme sport competitions (and I thought I was crazy for running a half marathon..). His story begins around 10-15 years ago when he began his career in journalism and radio. He decided that he did not like having to rely on bosses, employees, and other work related people to make a living, so he decided to become his own boss. Now, he has his own YouTube Channel where he posts daily videos ranging from comedy shows to ultraman and marathon competitions, where he documents his races. If anyone is wondering, an Ultraman is a 3 day competition. The first day consists of a 10km (6.2 mile) swim, and a 145km (90 mile) bike ride. Day 2 includes a 280km (172 mile) bike ride, and day 3 is a 84km (52 mile) run. It sounds like a lot of fun, I think I am going to start training for one! Said no one ever.

In order for him to start his own business and be his own boss, he decided that to be successful he would need an audience, a story to tell, a “fake it until you make it” motto, and sponsorships. Although he is his own boss, he has many other “bosses”, such as his audience, his sponsors, and social media platforms, the most important one being YouTube. Without an audience, he would not have sponsors that would want to represent him because no one would know who he is, so brands would lose interest in him. Without YouTube and other social media platforms for him to post about his races, he would not get the attention from sponsors and he would not have an audience, so he would only be doing this for himself and would not be able to make a living off of it. He does these crazy, insane races to inspire people to do what they love as well as to make a living off of it. One unique characteristic about Valentí is that he shows his entire personality through his videos and social media. Although he is incredibly athletic, he also shows off his humorous side and his other personality traits that many other professional athletes do not show on their social media platforms. Professional athletes obviously have another side to them besides their love for their sport, but many of them do not portray their personalities on their social media profiles.

The long term goals for Valentí Sanjuan are to become the best YouTuber and to inspire people all around the world. As of right now, his main target audience are those residing in Spain. Within the next year or so, he will be traveling to Latin America to meet with other big-time YouTubers in order to get his name out there and inspire people in more than just Spain, but eventually the world. He lives by his motto “one day you are not going to be here, so enjoy it”. I vote that we get Valentí Sanjuan to  The Ellen Show so that he can inspire people in America and across the world on one of Americas most watched tv talk shows. After being inspired by Valentí, maybe some day I will be competing in Ultraman’s and be able to run my own successful business!

Digital Tools and Social Networks for Bloggers

There are many different digital tools and social networks available for bloggers, whether someone blogs about traveling or food, sports or fashion, there is a social network for everyone. Examples of social networks range from Facebook, YouTube, Twitter, and other blogs, to name a few. It is important to know the ins and outs of the tools available when making a blog post, such as tagging, search engine optimization (SEO) and search engine marketing (SEM), the read it later tool, and how to be anonymous.

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Using other social networking sites within your blog is an important aspect of blogging because it allows readers to visit other sites that the blogger recommends, it gives readers the opportunity to visit new social media sites that they may not know about, and it also can show readers other blogs that the blogger may recommend for certain topics, like traveling or food. Also, posting videos from YouTube on a blog will make it more intriguing for the reader and can also be used when showing a tutorial video. For example, if someone is writing a travel blog, it might be a cool idea to show a video of efficient ways to pack a suitcase for a traveler who tends to over pack (aka me).

A cool way to use Twitter in a blog post about traveling would be to share a tweet about travel recommendations. People love to share their opinions on Twitter, so what better place to look for peoples travel opinions than on Twitter! Users can also follow Travel twitter accounts or they can look up trending topics about travel destinations. It is also a cool way to find out about destinations that you may not have known about, such as this place located in New Zealand that I have never heard of, but is now on my travel bucket list:

Other useful tools to use on a blog are tagging blog posts, SEO, and SEM. It is important to tag blog posts because it makes it easier for readers to find a blog post they are looking for when the blogs have tags. For example, if I were to write a blog post about traveling in Spain, I would want to tag travel, Spain, and anything else related to my blog post, such as hotel, transportation, and food. When I tag those topics in my blog post, I will hopefully get more readers and I will help readers plan their trip to Spain. The SEO and SEM are important tools to use when blogging because according to Blogging and SEO: A Relationship It Pays to Nurture, “search engines want to provide the optimal user experience for those typing queries into the search bars. To this end, they seek fresh, up-to-date content and websites.” Next time you want to write a blog post, be sure to explore these tools and incorporate them into your blog!

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